Entice your guests with an engaging title and description. While your photo might be what draws guests in, the copy is what keeps them there.
Titles should be long enough to cover the subject, but short enough to be interesting. You want something concise and snappy that will make potential guests want to learn more. “Katsu with Chef Richie Nakano” is informative, but doesn’t really grab you. Try something more like “The Best Katsu Sando Ever with Chef Richie Nakano” or “Katsu for Me and You! Cook Along with Chef Richie Nakano”.
With your description, you can elaborate on the information in your title. You want your description to be at least a few sentences long.
A one-line description doesn’t convey nearly enough information:
We’ll be making katsu using pork.
The description shouldn’t be a list, it’s your chance to paint a picture of what your class is:
Get ready to make your new favorite weeknight dinner! Though katsu may seem daunting at first, once you know the basics it’s an easy dish that makes the whole family happy. In this class, I’ll walk you through creating that perfectly crispy, golden brown katsu using pork or chicken. These are great for a katsu sandwich, but I’ll show you how to make some of my favorite dishes to serve alongside. Get ready to cook!
The menu portion is optional, but is often helpful for giving guests further detail about what you’re offering. When writing out the menu, it’s ok to use similar language to what’s in the description, but it shouldn’t be exactly the same.
Crispy Pork Katsu
I always use pork for my katsu, but you can use chicken if you prefer.
You can’t have katsu without the sauce! Store-bought katsu sauce works in a pinch, but I’ll show you an easy way to make your own.
Sides for Days
Keep things basic with rice and cabbage, or spice things up with some pickled radishes and soy-marinated eggs.