Regarding pricing, most virtual experiences are priced at $10-25, though we haven’t seen a huge difference in the total proceeds because higher-priced events sell fewer tickets and the totals mostly even out.
Regarding timing, think about optimizing your experience for multiple timezones. On weekdays this means late afternoon/early evening Pacific Time and on weekends late morning/early afternoon Pacific Time. Experiences later in the week generally sell better than those earlier in the week, but you should also consider what other events are happening. Ultimately your ticket sales will depend on the quality of your experience and promotion and we've seen successful events at all dates, times, and price points!